For those of you who are new to Pinterest or are trying to determine if this social media craze is one worth jumping on board, we did a little research into this latest online fad. From the point of view of a small business and/or artist we wanted to see if this highly addictive trend is actually a viable marketing tool. It seems that the popular opinion is, yes, Pinterest is worth your time and here’s why:
1. Market Research
Believe it or not, Pinterest is a great tool to gauge the interest of your followers and potential clients. Make sure each one of your boards houses very specific content. If you are posting your own work, each board should be categorized by genre, subject, and/or medium. Keep an eye out on which boards have the largest number of followers and what is getting the most “pins”. This is a great gauge on the general public’s opinion of your work.
2. Inspiration Boards
Use Pinterest to inspire yourself and your own creativity. You can create vision/mood boards with images, products, people, etc. that you love.
3. A Visual Tool
Unlike Twitter or Facebook, Pinterest is a visual medium that can work to many artists’ benefit. Have fun with it and create visually stimulating boards that draw people’s interest.
4. Addition to Your Website
Can’t fit ALL of your images on your website? Or don’t want to overload your online portfolio with too much work? Pinterest can act as wonderful supplement to your website and online portfolio. There are no limits to the number of images you upload, and again, it’s super easy to categorize your work.
5. It’s Free and Easy!
Not much more to say here. Yes, it’s free and yes, it is so easy to use. Unlike Facebook or Twitter where you have to set-up fairly detailed profiles and user settings, Pinterest is extremely easy to use and getting started is simple. “Pinning” is fast, easy, and addictive!
For more marketing news about Pinterest, check out this great article from Entrepreneur.com on how businesses are using Pinterest to grow their following.