Use these tips for your next event and see how impactful social media can be in promoting and strengthening the numbers at your next event.
1. Create a Hashtag
Hashtags aren’t just a trend, they are actually functional and extremely helpful in tracking an online conversation. Create a unique hashtag (you can do a hashtag search on Twitter or Facebook to make sure your hashtag isn’t in current use) and use it across all of your social media platforms. Create signage at your event with the hashtag to remind people to use it throughout the event.
Additional Tip: Set-up your hashtag before the event with an online hashtag tracking service (ie. hashtracking.com). After your event, you will be able to see the full extent to how your hashtag was used and the conversations it created.
2. Create a Page
Whether it’s a Facebook page, a blog post, or a microsite, it is important to house all of the event information in one easily assessable location. It also gives people a specific URL that they can send to friends and share via social media. Make sure the event information is always up to date and even use it to house some post-event footage. This page can also be where people register/RSVP for the event.
3. Make them Share
Once someone RSVPs or registers for your event, it is also a great idea to create a “share” option. You can include a link with a pre-formulated Tweet or Facebook post with the copy you want and your event hashtag. Once they have RSVP’ed they click the link to automatically send out the Tweet or post to their followers.
Additional Tip: Make sure the pre-formulated Tweet or post includes the URL to the event page and the event Hashtag. An example is: “I just RSVP’ed to @JohnDoe gallery opening. Hope to see you there! www.eventpage.com #hashtag”
4. Get Your Friends Involved
There is strength in numbers when it comes to social media. Asking a few friends to help promote your event via their websites, blogs, and social media accounts will spread the word immensely. Again, make sure they have all of the event information and include it in their posts.
5. Create a Social Media Experience
There are countless ideas and ways to incorporate social media into any event. Really, the options are endless. From Instaprint printers, to “check-ins”, to basic hashtag sweepstakes, and QR codes, I’ve seen some very innovative social media activations at events. Get creative! There is really no limit to how social media can be incorporated into your event.