As a Marketing Specialist, two of the first questions I ask my clients are “what are your goals?” and “what does a successful marketing campaign look like to you?” As you begin growing your business and developing your social media, it is important to know what your goals are in order to track your progress. Make a list of your business goals as a photographer and what you would define as a success three, six and twelve months down the road (give social media two to three months before you start gauging your success). Make sure you also note where your social media numbers currently stand, so down the road you are able to make a clear comparison of growth.
Goals could include:
- Sell more photography books or stock photography
- Reach 1,000 Facebook likes by December 1st
- Generate referral business
- Establish myself as an expert in my field
- Generate an audience of enthusiasts and professionals in my field
- Kick start sales for a new product or service
Google Analytics is a great tool to track your social media growth and determine if you are meeting your personal goals. You can track visitors, page views, engagement, traffic type, visitors by country and much more. Depending on what your goals are, you may want to only track specific analytics.
Once you have established your goals and timeline for success, make sure your social media posts are directly targeted at reaching these goals.