Getting higher engagement through your Twitter account is key to the success of your marketing and social media plan. The retweet function is probably the most important button on Twitter and will exponentially expand the reach of your tweets.
For those who don’t know, when you post a tweet, it shows up on the timeline of your followers. They then have the option to “retweet” your tweet making it visible to their followers. If just one person retweets your tweet, this one tweet has now reached two audiences, resulting in much higher exposure.
Here are some of our tips on how to get your tweets retweeted:
1. Keep Promotional Tweets to a Minimum
Yes, we understand that the purpose of your Twitter account is to build your brand and potentially gain new clients. But try not to make all of your tweets about you and your services. Make them reflect your voice – personal and interactive.
2. Engage With Your Followers
Think about trying to get to know your followers (and potential customers/clients). Ask questions, tell them about yourself, reply to their Tweets, etc.
3. Make Them Laugh
If people like your tweets, they will retweet them. Simple as that. In most cases this means something that makes them laugh, think, smile, remember. Be witty and likeable.
4. Create Original Content
Don’t just use Twitter to retweet, reply and favorite other people’s tweets. This will not get you retweeted. Make the content of your posts original.
5. Keep It Short
Maybe it’s because people have short attention spans. Maybe it’s because people are usually speeding through their Twitter timeline, but short tweets seem to get retweeted more than longer ones. So, keep it short and to the point.
6. Use Twitter Handles
I’ve noticed that most people will retweet if the original tweet is directed to them. Use people’s Twitter handles in your tweets to get their attention and more than likely, they will retweet.
7. Tweets are Like Headlines
You want to catch people’s attention. Most people have hundreds (if not thousands) of followers flooding their timeline, so get your tweet noticed with a news-like headline.
8. Ask for It
Simple enough. Want a retweet? Ask for it. In your post, ask your followers to retweet or “RT” to help you expand your reach.
9. Use Hashtags
Hashtags (#) connect you will conversations across Twitter. Hashtags make you relevant in the current conversations and expand your visibility. Use them at least once in all of your tweets.
10. Retweet Others
If you see a great tweet, retweet it. If someone sees you taking notice of their tweets, they will most likely do the same for you now and again.
11. Create a Sweepstakes
Creating a promotion, contest, discount, or sweepstakes creates excitement and engagement. This is one of the fastest ways I have seen a brand’s visibility skyrocket. A great promotion can create a lot of buzz.
12. Tweet for Your Audience
Don’t just tweet to tweet. Know your brand and your audience and cater to exactly the type of information you think they would be interested in. Think this point through every time you post.
13. Ask Questions
People really respond well when an interesting question is raised. Make it short and to the point (and nothing that will require too much thought). They should be able to answer it quickly and, of course, in 140 characters or less.
14. Learn the Twitter Lingo
Stay up to date with the trending hashtags, terms, and abbreviations used most widely on Twitter. Sometimes it can seem like a different language, but it’s one worth learning if you want to maximize the use of Twitter.
15. Tweet Current News
Tweet about a current event or a great blog post you just read (wink, wink). If people begin to expect great, current news from you, they will keep an eye out for your tweets.
16. Know Your Audience
Tweeting at different times of day will help you to find out when your followers are most active. I have found that people are generally most engaged on social media at the start of the workweek. Find out what days and even hours your audience is most active to ensure that you are reaching them at the most optimal times.