When setting up your social media accounts, it’s important to consider which programs will be most beneficial to you and building your photography business. There are so many options out there and you run the risk of spreading yourself too thin across too many social media accounts. Facebook and Twitter are great starting grounds for any photographer (Instagram is also a fun way to show your mobile photography). There are various ways to optimize your Twitter and Facebook accounts. Here are a few tips to keep in mind when you are first starting out.
- Build a Community:
Create an active community of passionate professionals or photography enthusiasts that share the same interests as you. Numbers are great, but if you want to create a database of potential customers choose quality over quantity. 500 followers with a genuine interest in photography is much more beneficial than 2,000 followers with no interest in your field at all.
The community you have created is now a great forum for current and potential clients to reach out to you, ask questions, and get to know you a bit better. Optimize your profiles by responding quickly to new messages and posts. When people see that you are engaged, active and interested, they are more likely to hire you and value your opinion.
- Share Your Work & The Work of Others:
It’s important to share you work through articles, blogs, posts, images or even videos. People appreciate the variety in media, so make sure your posts and Tweets are not just text. Use Facebook and Twitter as platforms to share your work, gain feedback, and keep your audience current on what you are working on.
Tread lightly here. A Facebook or Twitter timeline that is all about you will turn away followers quickly. The beauty of social media is the immediate access we have to information from around the world. Make sure you are also promoting the works of other photographers and artists that you admire or upcoming exhibitions and special events in your community. Be creative! And be sure to tag other artists in your posts. When they see that you are promoting and supporting them in a positive way, they will be more likely to return the favor.
- Post Often:
I read an article that said you should be Tweeting every 15 minutes if you want to build your Twitter community. Who has time for that?! Believe me, I get it. You would much rather be out shooting than sitting behind your computer or smart phone Tweeting. Although every 15 minutes is a bit excessive, I do believe that 15-20 Tweets and 4-5 Facebook posts a day is ideal. There is help though! For those of you who are not joined at the hip with you smart phone, there are programs out there to help. Hootsuite is an online program where you pre-set your Tweets and Facebook posts in advance. It is a godsend. You can log-on every morning and set-up your posts to go live at various hours throughout the day or even week. Although programs like Hootsuite can be a wonderful tool, don’t rely 100% on them. You want to make sure you are also engaging in real time, to posts and Tweets as they happen. Use Hootsuite as an accessory, not an end all be all to your social media usage.