Here are our Top 3 Social Media Management Tools on the Web:
With all of the social media options out there, it can quickly become overwhelming trying to keep up. Social media is a full time job in itself. So, how can you engage in social media and still have time to be a photographer? There are dozens of options on the internet that offer help for just that. Below are the top 3 social media management programs on the web that we thought were the most effective and easy to use:
Hootsuite has quickly become the most popular social media management tool on the web today. It’s free, it’s relatively easy to use, and it gets the job done. Hootsuite let’s you schedule your social media posts to go live at various times throughout the day or even week. Once you have set up your accounts, (ie. Facebook, Twitter) you can log-in in the morning and pre-set all of your posts for the day, down to the very minute you want them to go live. Hootsuite also offers filters, allowing you to track conversations and interactions that are important to you.
Pros: Easily manage social media, track conversations, and measure analytics.
Cons: I’ve found that posting media can be difficult. For example, you can’t post photographs to Facebook through Hootsuite.
Buffer is another very effective social media management tool. Similar to Hootsuite, you can pre-schedule all of your posts to go live at various times throughout the day. Buffer also provides analytics on the engagement and reach of your posts to help gauge the effectiveness of your content.
Pros: Easily create timelines for social media posts throughout the day.
Cons: Tracking capabilities are not as functional as Hootsuite.
If Twitter is your thing, then TweetDeck is just what you need. TweetDeck will allow you to monitor and manage your Twitter accounts with powerful filters allowing you to focus on content that matters most to you. Like Buffer and Hootsuite, you can schedule Tweets, but TweetDeck is an amazing tool for tracking activity, conversations, interactions, and topics to your specifications. It eliminates the unnecessary clutter getting you the information you need at a single glance.
Pros: Powerful filters to eliminate clutter and get you the information you want quickly.
Cons: Limited to Twitter only.
As much as I love these tools, I warn people not to rely on them entirely. Social media is meant to be personal and engaging. These programs should be supplemental to your own social media activity.
Be sure you are also “liking”, retweeting, replying and commenting on other people’s posts as well. These are things that a social media management program can not do for you. People want to feel like there is a person behind your Twitter and Facebook accounts, not a computer program!